Campaign Strategy & Execution

Are You Reading Test Results Wrong?

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di

The ABCs of Cohort Analysis

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st

Listen: The Past, Present, and Future of Digital Campaigns

How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joine

7 Ways to go Beyond A/B Testing

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy

U.S. Olympic Committee

3 Ways to Get Real Value from Personalization

Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology S

Email Consultants Say Longer is Now Better

Coalition to Protect America’s Health Care

Download: 2018 Fundraising Insights Report

With data from 260+ nonprofits, our latest Fundraising Insights Report will help you pinpoint where your organization is winning and which opportuniti

Email Personalization Made Easy

Need to inject a personal touch into your email sends? Senior Strategist Chris Coletta is here to help. Check out his six tips for email personalizati