Dig in: Year-End Fundraising Essentials — Make data-based decisions
How to make data-based decisions to optimize your fundraising program during the most critical time of the year.
Analytics & Data-Driven Insights
City of New York
Making the Most of Giving Season
Giving Tuesday and Cyber Monday are around the corner. Here are some tips to make the most of this all-important Giving Season.
What Does the New Tax Code Mean for Your Fundraising?
The U.S. tax code has changed dramatically for 2018. How will this affect your donors’ willingness to give — and what can you do about it?
Ford Motor Company
AI models of real consumers could hold marketing insights
WomenHeart
National September 11 Memorial Museum
Are You Reading Test Results Wrong?
When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di
The ABCs of Cohort Analysis
Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st
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