Nonprofit
Are You Reading Test Results Wrong?
When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di
The ABCs of Cohort Analysis
Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st
7 Ways to go Beyond A/B Testing
We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy
U.S. Olympic Committee
3 Ways to Get Real Value from Personalization
Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology S
Email Consultants Say Longer is Now Better
Download: 2018 Fundraising Insights Report
With data from 260+ nonprofits, our latest Fundraising Insights Report will help you pinpoint where your organization is winning and which opportuniti
Email Personalization Made Easy
Need to inject a personal touch into your email sends? Senior Strategist Chris Coletta is here to help. Check out his six tips for email personalizati
6 Tips for Awesome Cross-Discipline Work
At Blue State Digital, we’re not big on silos — cross-team collaboration is happening every minute of every day. Casey Merber (Designer) and Camille P
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