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Decoupled Drupal, Demystified
The idea of the “decoupled” or “headless” CMS seems to all the rage in web development, but what these terms mean may not be obvious to decision maker
3 Questions to Answer Before Your Next Facebook Campaign
Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its
Are You Reading Test Results Wrong?
When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di
The ABCs of Cohort Analysis
Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st
7 Ways to go Beyond A/B Testing
We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy
Download: Social Listening — Your Audience in Their Own Words
Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your mark
3 Ways to Get Real Value from Personalization
Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology S
What the Engage For Good Conference Taught Me About CSR
Vice President of Accounts Katherine Mackenzie recently went to the Engage for Good conference in Chicago. Find out what she learned about how brands
What Can AI Teach Brands About Customer-Centric Marketing?
What can AI teach brands about customer-centric marketing? Quite a bit, actually. Samir Patel, Managing Director of our London office, writes about ho
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