Now in its fourth year, #GivingTuesday, the global day of giving kicks off today—and if last year’s numbers are any indication, this new tradition is here to stay. The Nonprofit Times estimated that nearly $46 million was raised last year, up by 63 percent; the #GivingTuesday hashtag was mentioned more than 750,000 times on Twitter in 2014; and a Harris Poll found that more than one in eight Americans is familiar with it.
Here at Blue State Digital, our partners raised $2.1 million last #GivingTuesday thanks to a well-planned campaign strategy, and, of course, supporters’ generosity.
Today, we invite you to celebrate the day with us by contributing to a cause you care about. And if you’re not sure where to donate, here are just a few of the many organizations we love working with:
Accion
Elizabeth Glaser Pediatric AIDS Foundation
Stand Up To Cancer
Heifer International
NAACP
Navy-Marine Corps Relief Society
Partners In Health
US Fund for UNICEF
United States Olympic Committee
United Way Southeastern Michigan
And above all, happy #GivingTuesday from all of us at Blue State Digital!
For year-end fundraising insights and tips, be sure to check out our treasure trove of related articles: Online Fundraising Resources You Can’t Live Without, including Five 5 Winning Social Media Strategies For Giving Tuesday!