Strategy & Insights

Are You Reading Test Results Wrong?

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di

The ABCs of Cohort Analysis

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st

Listen: The Past, Present, and Future of Digital Campaigns

How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joine

7 Ways to go Beyond A/B Testing

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy

Download: Social Listening — Your Audience in Their Own Words

Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your mark

How Beto O’Rourke is Building a Digital Fundraising Army

Watch: The Stories We Tell

In a world where consumer activism is on the rise, it’s more important than ever for organizations to provide authentic, meaningful experiences to the

Stop Losing Your Recurring Donors

Recurring donors are incredibly important to any fundraising organization — so how can we keep more of them around even longer? Will Moyle, Digital An

What #MarchForOurLives Says About the State of Activism

A handful of teens affected by gun violence just rallied hundreds of thousands of activists from around the country to march on Washington and other c

Clients Creating Change: Female Leaders Speak out

To wrap up Women’s History Month, we wanted to reflect on the past, present, and future of gender equality. We spoke with several women who have achie