Senior B2B Marketing Manager

What to know

Help us tell our story to the right audiences with compelling content. We are looking for a Senior B2B Marketing Manager to hone Blue State’s voice, story, and marketing across channels to help us drive more brand awareness and high quality business leads.  You will showcase our mission, our work, and our clients and lift up the ideas and voices of our employees, offering a window into the culture of our workplace to attract new clients and talent. 

The ideal candidate has a background in B2B marketing, agency sales or client services, content strategy and development, and project management, with a passion for writing and telling stories of the nonprofit, advocacy organizations, and purpose-driven brands whose values match our own. You are a person who is both creative and analytical, and understands how to put themselves in the shoes of Blues State’s target audiences to deliver impactful content that drives business results. You are also comfortable executing marketing programs across channels — social, email, paid events, and conferences.  

You’ll help develop the marketing program from strategy and concepting through execution. You’ll work closely with the Head of Global Marketing, the broader Partnerships (business development and marketing) team, and thought leaders across the agency to bring together an overall vision and roadmap for marketing. You will then develop and execute content calendars, and plan events, in concert with subject-matter-experts across the agency to develop content that ranges from major reports to social posts. Lastly, you will help us execute the plan, helping to create and distribute content across channels. 

You will also support the Partnerships team on select proposals and pitches, get to know our business development approach, better understand how we competitively differentiate ourselves, and help us to refine our storytelling.

The company

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns to create real change. From Google and UNICEF to Big Brothers Big Sisters of America and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is a part of WPP Digital and has 150+ employees in the US and London.

A day in the life

• Help develop a content and messaging plan and channel distribution strategy that drives leads and applicants, and aligns with Blue States brand identity, goals, and voice. 
• Develop marketing content and sales collateral, working with internal teams and external vendors/clients to deliver:
• Short form blog content: ensure we deliver content at the right quality and frequency 
• Social media: develop social media content calendar across X, Instagram and LinkedIn
• Email: develop and oversee the issue of a bi-weekly newsletter for our fundraising practice & monthly view from our advocacy work
• Long-form thought leadership & events: typically in the form of gated content, a visual report, or a webinar that will appear either on our website or a partner publication
• Updated collateral: such as new case studies and about us blurbs 
• Work with the Partnerships Manager & Partnerships Associate (BDA) on logistical aspects of bringing content to life (e.g., social media management, website updates, email QA & execution, etc.)
• Work alongside the Partnerships team and align on strategies for sustaining key prospects and manage relevant lists in Salesforce and via our CRM tool 
• Lead and contribute to BlueState.co website content development and management, working with our teams to coordinate and develop case studies and website content on a weekly basis and manage site updates 
• Create a social media strategy and community management guidelines, as well as oversee ongoing execution and community management 
• Work in partnership with our paid media team and oversee the performance of Blue State’s paid advertising program  
• Develop and manage a quarterly report with the Head of Global Marketing to review marketing performance and activity against intended goals and maintain the global marketing hub to allow us to track activity
• Support Partnerships on select proposals and pitches.

The team

At Blue State, our marketing and partnerships team are focused on bringing to life the narrative of how we have helped to drive progress in the world. We are passionate about building new relationships, helping our story reach new audiences in the right sectors (both in the US, UK, and Europe) and ensuring we grow with the right clients and projects that will see us create the positive change we wish to see in the world.

What we offer

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility

We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person. To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible. Exceptions for protected grounds will be reviewed on a case-by-case basis.

The salary range for this position is $80,250-$90,000; compensation will be commensurate with experience.

Some things we're looking for

• 5-8 years experience in marketing, agency, fundraising or related field, preferably with knowledge of digital
• A strong storyteller, skilled writer, a stickler for grammar, and understand the importance of well-crafted content as part of a successful marketing strategy
• A person who moves quickly, likes to create content themselves, and can work with a cross-disciplinary team; willing and eager to accept ownership for a variety of marketing projects as department needs evolve.
• Experience writing both internal and external facing content
• Excellent written and oral communication skills
• Experience in an agency setting or client management area is preferred
• Experience in publishing content to a website and on social media as well as working with CRM (e.g., Salesforce, HubSpot, ActOn, etc.)
• Strong communication skills with the ability to interact with tech folks, business stakeholders, vendors, etc
• Ability to both facilitate and build relationships with internal stakeholders to align on processes such as  those for creating content
• Ability to work effectively in a fast-paced (sometimes chaotic) environment, across different projects and clients, while maintaining a sense of perspective
• Empathy, communication, respect, and the ability to act as a role model at Blue State
• Meticulous attention to detail, strong communication skills, and expertise in project management

At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.

Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at [email protected] with the subject line: Accommodation Request to get started.